Predict IQ
Predict what product features or messages high-growth customers value most and model how changes in features, pricing, or configuration impact decisions through choice analysis.
A podcast about how brands can uncover what truly drives the decisions of high-value customers.
Companies can uncover what truly drives high-value customer decisions by leveraging advanced experimental frameworks that replicate real-world trade-offs.
Predictive simulations powered by MaxDiff and Choice-Based Conjoint—built on Daniel McFadden’s Nobel Prize-winning discrete choice modeling—help brands forecast how product configurations, pricing, and features will perform in high-growth segments.
The true power of these techniques lies in human expertise—experience, judgment, and domain knowledge are essential to selecting the right features, attributes, and wording for meaningful and actionable results.
This data-driven yet expert-guided approach allows brands to optimize products, pricing, and messaging with confidence.
Learn how to apply these techniques by contacting info@wisdomof1000minds.com