Our Vision, Mission, and Strategic Intent
Vision: Enabling Trusting Relationships
Mission: Promote and share knowledge, methods, and practices that enable trusting relationships.
Strategic Intent:
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Dimensions of Trust – Establish a broad understanding of the factors influencing trust, including culture.
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Effectiveness of Trust – Assess the significance of trust in achieving business goals.
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Practices of Trust – Develop and share practical tools, models, and frameworks supporting trust development.
Knowledge, Methods and Practices
Acquire, engage, and retain High-Growth Market Segments (HGMS) with thought leader podcasts featuring case studies, best practices, and research.
Explore a suite of marketing and strategic tools and frameworks to help you grow, lead, and connect across cultural markets. Whether you want to understand diverse consumers through Digital Twin Personas, wealth creation, learn by listening to actual multicultural marketing case studies, or deep dive into white papers about these and other topics, explore our videos, podcasts, and interactive AI bots.
The Wisdom of 1,000 Minds papers reveal how culture, trust, and wealth shape Hispanic markets. They give you clear tools to build smarter segmentation, messaging, and long-term strategies.
The Latino Leadership Navigator is an interactive guide that supports Hispanic professionals in advancing as leaders in Corporate America. Explore challenges like limited visibility and bias, and opportunities such as cultural fluency and mentoring. Accelerate Hispanic leadership development while addressing corporate needs for diverse talent.
SMB Buddy and the Auto-Insurance Cultural Fluency Mentor help small business owners and insurance agents tap into the U.S. Hispanic market, combining data-driven insights with cultural guidance to boost growth and customer connections.
A dedicated space offering clear tips, tools, and guides to help everyday consumers build confidence and make smart decisions about their money.
(Coming Soon)